Is Less More on Twitter?
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People use Twitter for a number of reasons. To keep in touch with friends, to follow celebrities, brands and teams, to post personal musings, advertise business and gather information, among others. Following a few friends and a few brands will quickly fill a users feed with a steady stream of tweets. If you are a business or your brand is centered around a personality, you want users to follow you and engage with you, i.e. retweet and/or comment on your tweets.