User Rating: 4 / 5

When out talking to potential clients, we frequently get asked, how many fans/followers can you get for us? Or, how many hits can you get for our website? Our answer is always “it depends on your objective”. Using digital marketing for business without an objective is a wasted opportunity. Firstly, without an objective there can be no strategy. Secondly, without an objective there are no clear metrics of success. Thus defining an objective is essential to developing a strategy with measurable results.

User Rating: 5 / 5

No one doubts that Chinese tourists are increasing travel abroad. Thailand has directly benefitted from this trend. With a rising middle class, more flights for less, and the popularity of the movie, Lost in Thailand, Thai hotels have seen occupancy surge at every level.

While increased occupancy is definitely welcome, hotels do sometimes struggle with guest expectations, cultural differences and language barriers. It pays for the hotels to adjust to the new reality. As more Chinese visit, they will begin to become loyal to those hotels which cater to their needs, be it on price, quality, value, language, food or all of the above.

Google Analytics, Facebook Insights, Pinterest Analytics, and now (drumroll please) Twitter Analytics (pop confetti). We heard it through The Next Web just now that Twitter has given the public access to its analytics platform. Go to http://ads.twitter.com and login using your Twitter information. When you have logged in there will be an Analytics link in the top left corner of the screen.