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When traveling outside of China, 56% of Chinese tourists prefer to use WeChat Mini Programs when ordering food at restaurants, according to a survey conducted in June 2024 by Dao Insights.

The findings are no surprise given the abundance of WeChat Mini Programs at dining establishments in China. Using the same technology overseas makes it easy for Chinese travelers to order at restaurants.

Citing language barrier as one of the top reasons for the WeChat Mini Program preference, survey respondents also prefer its ease of use at restaurants and feel more welcome at restaurants that have a WeChat Mini Program available. On top of that, Chinese survey respondents also said they would order more because of the ease of use, language support and the ability to check order history.

Survey responses indicated that they would appreciate wider adoption of WeChat Mini Programs at overseas restaurants and would appreciate more language support.

Food & Beverage (F&B) businesses, restaurants, cafes, hotel restaurants and eateries, can all benefit from WeChat Mini Programs if they are trying to attract more Chinese tourists to their establishments.

How Can a Restaurant Provide a WeChat Mini Program?

1. Open a WeChat developer account.
2. Develop the WeChat Mini Program either by hiring an agency or hiring individual developers.
3. To enhance the benefits of the WeChat Mini Program, open a WeChat Service Account in China. For details, read our WeChat guide to opening an official account in China here.
4. Promote the WeChat Mini Program in your restaurant and through your WeChat Service Account.

Neat Interactive has been helping businesses on WeChat since 2014. Contact us for a free consultation or quotation here.

Images from WeChat/Weixin LinkedIn post, 27 June 2024.

Source of data: Dao Insights

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In the fast-paced digital landscape, where online presence is paramount, Search Engine Optimization (SEO) stands as the cornerstone of success for businesses. If you're still on the fence about investing in SEO, here are five compelling reasons why it's an absolute game-changer:

1. Enhanced Visibility and Traffic Boost

SEO catapults your website to the forefront of search engine results. When your business appears on the first page, it's more likely to be discovered by potential customers. Increased visibility leads to higher organic traffic, providing a steady stream of qualified leads.

2. Credibility and Trust Building

Appearing on the top positions in search results instills trust in users. People often associate the top-ranking websites with credibility and reliability. By optimizing your site for search engines, you're essentially telling your audience that your business is a key player in the industry.

3. Improved User Experience

SEO isn't just about the search engines; it's about a better user experience. Optimized websites load faster, are mobile-friendly, and contain well-organized content. A seamless user experience not only satisfies visitors but also contributes to higher search engine rankings.

4. Targeted Audience Reach

SEO allows you to tailor your strategies to reach a specific audience. By optimizing for relevant keywords, you attract users actively searching for products or services you offer. This targeted approach ensures that your efforts are focused on individuals genuinely interested in what you have to offer.

5. Long-Term Cost-Effective Strategy

Unlike paid advertising, the benefits of SEO stand the test of time. While paid ads provide immediate visibility, they disappear the moment you stop spending. SEO, on the other hand, continues to deliver results, making it a cost-effective strategy in the long run. As your site climbs the rankings, you can reduce your reliance on paid advertising.

The significance of SEO in today's digital age cannot be overstated. It's not merely a marketing strategy; it's a vital tool for establishing and sustaining a robust online presence. Whether you're a small local business or a global enterprise, investing in SEO is an investment in the long-term success and growth of your brand.

For 12 years Neat Interactive has been working with clients on enhancing their websites for SEO across various markets, like Thailand, South Korea, Germany, and Indonesia, and industries, such as hospitality, pharmaceutical, and retail. Let us help your website SEO catch up with 2024 online search trends. Contact one of our digital marketing experts here.

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With the vibrant colors and festive spirit of Chinese New Year upon us, businesses have a golden opportunity to tap into the celebratory atmosphere and boost sales through strategic digital marketing. In this blog, we unveil 8 powerful strategies to drive sales during this Chinese New Year season.

1. Festive-themed Campaigns

Infuse your digital marketing campaigns with the spirit of Chinese New Year. Incorporate festive visuals, traditional symbols, and culturally relevant content to resonate with your audience. Craft compelling stories that align with the joyous occasion, creating an emotional connection that drives engagement and conversions.

2. Limited-time Offers and Discounts

Embrace the tradition of gift-giving during Chinese New Year by introducing exclusive, limited-time offers and discounts. Create a sense of urgency among your audience, encouraging them to make purchases as part of the festive celebrations. Highlight the auspiciousness of your deals to add a cultural touch.

3. Social Media Red Packets

Harness the popularity of red packets (hongbao) during Chinese New Year by running digital red packet campaigns on social media. Encourage users to engage with your brand by offering digital red packets containing discounts, vouchers, or special promotions. This not only drives sales but also enhances brand visibility.

4. Influencer Collaborations

Partner with influencers who align with your brand and have a strong presence in your target market. Leverage their influence to promote your Chinese New Year offerings. Influencers can create engaging content, share personal experiences with your products, and reach a wider audience, driving both awareness and sales.

5. Mobile-Optimized Shopping Experience

Given the prevalence of mobile usage, ensure that your website and online store are optimized for mobile devices. Simplify the buying process, implement quick checkout options, and provide a seamless mobile shopping experience. This is crucial for capturing the attention of tech-savvy consumers during the festive season.

6. Interactive Contests and Giveaways

Engage your audience with interactive contests and giveaways that celebrate the Chinese New Year theme. Encourage user participation by asking them to share their festive experiences or create user-generated content related to your products. Reward winners with special prizes or discounts to drive excitement and sales.

7. Email Marketing Campaigns

Utilize email marketing to stay connected with your audience throughout the Chinese New Year period. Send personalized greetings, exclusive offers, and product recommendations directly to your subscribers. Craft compelling subject lines that capture attention and prompt users to explore your festive promotions.

8. Cross-platform Advertising

Extend your reach by implementing cross-platform advertising across various digital channels. Utilize social media advertising, search engine marketing, and display ads to maximize visibility. Tailor your advertisements to align with Chinese New Year themes, ensuring consistency in your messaging.

By incorporating these eight strategies into your digital marketing playbook, you can transform the festive season into a prosperous period for your business. Embrace the cultural richness of Chinese New Year, connect with your audience on a personal level, and watch as your sales soar amid the joyous celebrations.  Need help planning? Learn more about our Chinese digital marketing services here. Wishing you a prosperous and successful Chinese New Year marketing campaign!