With more than 700 million active users and the highest penetration rate out of all social media platforms in China, WeChat boasts the most dominant presence in the world of Chinese digital media. Apart from serving the general public; however, WeChat has also sparked the interest of western marketers because it provides an avenue for foreign businesses to tap into China’s expansive, and profitable, digital marketplace. 

Why WeChat is Helpful for Western Digital Marketing Strategies

As the primary means for foreign brands to establish their presence in China’s massive consumer base, WeChat has established itself as the digital platform to harness above all else.  When put side-by-side with the use of even the most innovative of websites, this social media platform yields greater levels of performance, conversions, and engagement – three factors that are integral for success in today’s business landscape. Regardless of whether you’re running a B2C or B2B company, WeChat can help improve your reach, engagement and conversions in the Chinese digital landscape.

Effective WeChat Features

Although it is no different from standard western social media platforms, such as Facebook, Twitter and Instagram, WeChat sets itself apart with its innovative and popular features. For any western digital marketer intent on targeting Chinese consumers, WeChat’s features can make the entire process – of establishing one’s presence in the China market – much more manageable. If you have been meaning to tap into the Chinese digital market ecosystem but aren’t quite sure how to go about it, here are three WeChat features that you should start looking into.  

1] Micro Store

Businesses that have any products that they wish to export into China can significantly benefit from the use of WeChat Micro Store, which is available for merchants that have a Service Account. For serious sellers, the Micro Store is a must as it allows customers to conveniently and seamlessly shop and pay in one place. When a potential customer comes across your WeChat Micro Store (or “m-store”), all they need to do to make a purchase is enter their password and confirm the payment – as simple as that!

2] Content Marketing

Through the use of WeChat content marketing, you can produce posts, videos, and photos that can be beneficial to your customers and give them more reasons to trust and purchase your products. When done right, the task of posting content, such as incentives, fun facts, and informational posts is guaranteed to result in more conversions, higher levels of profit, and better brand engagement and retention.

3] QR Codes

In a world where consumers want to get everything they need quickly and conveniently, it’s no great secret that a humble QR code has become the online king of compliance, especially when targeting WeChat users. By cutting down the steps (or, in this case, clicks) involved for a user to learn more about your product and/or visit your store, it will be much easier to efficiently market and sell your wares online. 

The Best 2020 Strategy

Efficiently marketing your product, business, or service on WeChat in 2020 is an endeavour that entails putting the right factors into play, even more so when it comes to using the platform’s various features. With the help of the Micro Store, content marketing, and QR Code, in particular, you’ll be able to attract and retain quality customers.

If you are looking for a Chinese digital marketing agency in Bangkok to help you get on board with WeChat, get in touch with Neat Interactive today, and we’ll help you get started.

The thing about trends is, by their very nature they are always changing. To stay ahead of the curve, businesses must understand that and apply relevant insights to their business strategy and goals. To help you out, here are three trends to underscore the Thai digital marketplace in the remainder of 2020.

Broader Competition

Thailand has a large and thriving e-commerce sector, one dominated by Lazada, Shopee and JD Central. Although most of the brands and products sold are from Mainland China, the sale transaction is based in Thailand. Why? Because Thai shoppers have greater trust in local retailers, particularly when it comes to after-sales care and warranties. This gap in the market suggests that there is big growth potential in the market for Thai brands to jump in and offer broader goods selection for customers.

Direct Commerce

The introduction of a Free Trade agreement in Thailand brought with it the fast and easy importation of goods from across the region. This has meant local retailers have had to scramble to secure their distribution channels. One way to diversify their market share is to set up their own e-commerce platforms, to reach potential customers directly. One of the perks of this approach is the collection of data, one of the greatest tools to help leverage your brand’s positioning. No longer do you need to lose your valuable data to third-party vendors, now you can secure it for yourself, via landing pages and alike.

Social Media is (still!) King

When compared to the rest of the world, Thailand is still a market leader in social commerce. Thai people love to browse and purchase goods via social media platforms more than anywhere else. At present, Facebook and its various brands are preferred 61% of the time, with its closest rival being the instant messaging app LINE at 39%. Undoubtedly, for any brand trying to penetrate the Thai market, it is essential that they invest heavily and assiduously monitor and update their social media presence.
If you are looking to expand your business or need a strategy boost, feel free to reach out to us today for a no-obligation consultation. We are more than happy to assist.
Source: Priceza

With more than 330 million active users per month, over the past decade Weibo has established itself as one of China’s pillars of social networking and micro-blogging. For those of you not familiar, Weibo is a social media site, it is akin to a mash-up of Facebook (networking) and Twitter (micro-blogging). It is heavily used by business, individuals and influencers (KOLs) in Mainland China.

Through a simple short-message post, Weibo allows anyone to post and communicate with a large target audience; one which has established itself as the populous’ social media channel of choice. From average Joes to pop stars and international brands, everyone can benefit immensely from the power of being active on this platform.

While its baseline functionality is no different from many other standard social media platforms around the world, Weibo does possess a few unique attributes that make it more effective than any of its Chinese social media counterparts. Amongst all the types of users who can benefit from using Weibo, foreign businesses trying to enter the ever-expansive Chinese market have shown themselves to be the biggest winners. 

For foreign businesses seeking a way to enter the difficult-to-penetrate Chinese consumer market, Weibo has proved itself to be a powerful ally. To understand why that is, let us take a look at Weibo’s four key benefits for foreign businesses.

1. Widespread communication

Given the fact that Weibo’s active users can be counted in the hundreds of millions, being able to communicate directly with them can be highly lucrative. With the aid of a qualified and experienced digital marketing agency, foreign businesses can bypass the cultural and communication barrier and advertise their products directly to millions of online users with a high intent to purchase.

2. Enhanced funnel functionality

If you have already managed to set up an effective sales funnel into China, using Weibo can help with taking your efforts and results to the next level by acting as a catalyst to drive even more potential shoppers to your website. Weibo will allow you to integrate your existing tools and functionality, so you can reduce the amount of time, money and effort required to tap into this new consumer segment.

3. Highly targeted advertising 

Similar to Facebook and Google, Weibo also has a wide array of targeted advertising functions at their disposal; allowing any foreign business to close the gap between themselves and their desired consumers. By using Weibo’s targeted advertising functions, you can tailor your posts to reach a specific consumer profile based on their location, behaviors, preferences and buying habits. 

4. Broad brand awareness

One of the foremost benefits of setting up a Weibo page for your business is that you are providing your company with a gateway into the Chinese consumer market. By setting up a Weibo profile, your business and products will instantly gain access to over 300 million Chinese consumers. This is beneficial to both well-known international brands and lesser-known regional brands that want to gain recognition and expand market share in the Chinese retail sector. 

Thanks to the fact that Weibo has been and remains one of China’s most prominent players in the digital media ecosphere, any foreign business utilizing it will immediately expand their business horizons in an easy, efficient and cost-effective manner. If you are looking to use the services and expertise of a digital marketing agency that has years of experience in the Chinese social media landscape, look no further than Neat. We are here to help you set up, navigate, manage, and monitor your Weibo profile for optimum business success.