With more than 330 million active users per month, over the past decade Weibo has established itself as one of China’s pillars of social networking and micro-blogging. For those of you not familiar, Weibo is a social media site, it is akin to a mash-up of Facebook (networking) and Twitter (micro-blogging). It is heavily used by business, individuals and influencers (KOLs) in Mainland China.
Through a simple short-message post, Weibo allows anyone to post and communicate with a large target audience; one which has established itself as the populous’ social media channel of choice. From average Joes to pop stars and international brands, everyone can benefit immensely from the power of being active on this platform.
While its baseline functionality is no different from many other standard social media platforms around the world, Weibo does possess a few unique attributes that make it more effective than any of its Chinese social media counterparts. Amongst all the types of users who can benefit from using Weibo, foreign businesses trying to enter the ever-expansive Chinese market have shown themselves to be the biggest winners.
For foreign businesses seeking a way to enter the difficult-to-penetrate Chinese consumer market, Weibo has proved itself to be a powerful ally. To understand why that is, let us take a look at Weibo’s four key benefits for foreign businesses.
1. Widespread communication
Given the fact that Weibo’s active users can be counted in the hundreds of millions, being able to communicate directly with them can be highly lucrative. With the aid of a qualified and experienced digital marketing agency, foreign businesses can bypass the cultural and communication barrier and advertise their products directly to millions of online users with a high intent to purchase.
2. Enhanced funnel functionality
If you have already managed to set up an effective sales funnel into China, using Weibo can help with taking your efforts and results to the next level by acting as a catalyst to drive even more potential shoppers to your website. Weibo will allow you to integrate your existing tools and functionality, so you can reduce the amount of time, money and effort required to tap into this new consumer segment.
3. Highly targeted advertising
Similar to Facebook and Google, Weibo also has a wide array of targeted advertising functions at their disposal; allowing any foreign business to close the gap between themselves and their desired consumers. By using Weibo’s targeted advertising functions, you can tailor your posts to reach a specific consumer profile based on their location, behaviors, preferences and buying habits.
4. Broad brand awareness
One of the foremost benefits of setting up a Weibo page for your business is that you are providing your company with a gateway into the Chinese consumer market. By setting up a Weibo profile, your business and products will instantly gain access to over 300 million Chinese consumers. This is beneficial to both well-known international brands and lesser-known regional brands that want to gain recognition and expand market share in the Chinese retail sector.
Thanks to the fact that Weibo has been and remains one of China’s most prominent players in the digital media ecosphere, any foreign business utilizing it will immediately expand their business horizons in an easy, efficient and cost-effective manner. If you are looking to use the services and expertise of a digital marketing agency that has years of experience in the Chinese social media landscape, look no further than Neat. We are here to help you set up, navigate, manage, and monitor your Weibo profile for optimum business success.
