With more than 700 million active users and the highest penetration rate out of all social media platforms in China, WeChat boasts the most dominant presence in the world of Chinese digital media. Apart from serving the general public; however, WeChat has also sparked the interest of western marketers because it provides an avenue for foreign businesses to tap into China’s expansive, and profitable, digital marketplace.
Why WeChat is Helpful for Western Digital Marketing Strategies
As the primary means for foreign brands to establish their presence in China’s massive consumer base, WeChat has established itself as the digital platform to harness above all else. When put side-by-side with the use of even the most innovative of websites, this social media platform yields greater levels of performance, conversions, and engagement – three factors that are integral for success in today’s business landscape. Regardless of whether you’re running a B2C or B2B company, WeChat can help improve your reach, engagement and conversions in the Chinese digital landscape.
Effective WeChat Features
Although it is no different from standard western social media platforms, such as Facebook, Twitter and Instagram, WeChat sets itself apart with its innovative and popular features. For any western digital marketer intent on targeting Chinese consumers, WeChat’s features can make the entire process – of establishing one’s presence in the China market – much more manageable. If you have been meaning to tap into the Chinese digital market ecosystem but aren’t quite sure how to go about it, here are three WeChat features that you should start looking into.
1] Micro Store
Businesses that have any products that they wish to export into China can significantly benefit from the use of WeChat Micro Store, which is available for merchants that have a Service Account. For serious sellers, the Micro Store is a must as it allows customers to conveniently and seamlessly shop and pay in one place. When a potential customer comes across your WeChat Micro Store (or “m-store”), all they need to do to make a purchase is enter their password and confirm the payment – as simple as that!
2] Content Marketing
Through the use of WeChat content marketing, you can produce posts, videos, and photos that can be beneficial to your customers and give them more reasons to trust and purchase your products. When done right, the task of posting content, such as incentives, fun facts, and informational posts is guaranteed to result in more conversions, higher levels of profit, and better brand engagement and retention.
3] QR Codes
In a world where consumers want to get everything they need quickly and conveniently, it’s no great secret that a humble QR code has become the online king of compliance, especially when targeting WeChat users. By cutting down the steps (or, in this case, clicks) involved for a user to learn more about your product and/or visit your store, it will be much easier to efficiently market and sell your wares online.
The Best 2020 Strategy
Efficiently marketing your product, business, or service on WeChat in 2020 is an endeavour that entails putting the right factors into play, even more so when it comes to using the platform’s various features. With the help of the Micro Store, content marketing, and QR Code, in particular, you’ll be able to attract and retain quality customers.
If you are looking for a Chinese digital marketing agency in Bangkok to help you get on board with WeChat, get in touch with Neat Interactive today, and we’ll help you get started.
