According to Twitter’s Q1 2017 results, Monthly Active Usage (MAU) of Twitter has hit 328 million. Twitter Ads is a very powerful tool which can help businesses expand their customer base dramatically. It is increasing in popularity too, with 139% more engagements in Q1 2017 than Q1 2016.

We have recently launched a Twitter Ads campaign for the first time in our agency so we thought we would write a quick guide on how best to use Twitter Ads for your business. While this blog post takes you through the steps of launching a Followers Campaign, aimed at increasing the number of followers on your page, the principles and ideas remain true for all different types of Campaigns available. So, read our 6 simple steps to growing your business with Twitter Ads and become an expert today!

At the end of the day, every business wants to see their marketing spend deliver a tangible ROI. For this to happen, a couple of things need to be defined.

1. Define the objective. What is the objective of spending money on digital marketing?
2. Define return on investment. What is being measured to determine return?
3. Define the time frame. Over what period of time should the investment deliver a return?

Today we began to see Facebook’s new post options for business pages. Clicking on any of the icons will open a window optimized for the action you want your customers to take.

The “Share a photo or video” option will open the usual window with various photo, photo album, carousel, canvas options.