There is no app in the western digital hemisphere quite as polyvalent or as omnipresent as Tencent’s WeChat (or 微信, Wei Xin in Chinese) is in China. The social network/chat hybrid has skyrocketed to over 1.1 billion registered users and more impressively 549 million Monthly Active Users in just over 4 of years, making it the planet’s second most popular messaging app.

One of the most controversial and discussed themes within Instagram’s business community (developers, social media managers, entrepreneurs) is web-posting.

Facebook Ads has added something new to their ads metrics, Relevance Score. As is shown in the image above, Relevance Score is, “A 1 to 10 score based on how your ad is performing with the selected audience. A higher score indicates a lower cost.” Being that this is a new metric, we have yet to test its relevance to the performance of our ads.