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Every year, Mary Meeker from Kleiner Perkins releases the Internet Trends Report. Focused primarily on the United States but including global trends, it offers an in-depth glimpse into current internet trends, complete with historic analysis. In 2018 there is also a section specifically dedicated to China. While we are focused primarily in digital marketing for China, southeast Asia, east Asia, and Australia/New Zealand, we keep a close eye on the report every year as a way to see what's coming to this region. Here are some of the more salient points from our perspective:

• Facebook leads the way in product discovery on social media at 78%, followed by Instagram and Pinterest tied at 59%, then Twitter and Snap. 55% of survey respondents bought a product online after social media discovery
• Referrals from social/feeds to e-commerce websites increased from 2% in 2015 to 6% in Q1 2018
• The cost of reaching users online is increasing causing the return on ad spend to decrease

As a hotel, should you use KOLs/Influencers?

Over the last 2 weeks there was quite a stir over a hotel in Ireland refusing to provide free accommodation to a KOL and that KOL further publicizing the event with a video. You know what I'm talking about. If not, read the story here then continue reading. We have worked on social media marketing with hotels since 2012, our very first client being a hotel, the beautiful Casa de La Flora in Khao Lak, Thailand. Subsequently we worked with hotels such as Banyan Tree Phuket, Dhara Dhevi Chiang Mai, Hotel Muse Bangkok, InterContinental Danang, Hua Hin and Koh Samui, Sofitel So Bangkok, Renaissance Koh Samui, Pullman Phuket Arcadia Naithon Beach, Conrad Bangkok, Centara Grand at Central Ladprao and many others. We have worked with a lot of hotels. Do KOLs work?

In preparation for His Majesty the late King Bhumibol Adulyadej's cremation ceremony on the 26th of October, 2017, there are certain guidelines which should be followed for any media being published in Thailand. While there will undoubtedly be official notice given by the National Broadcasting and Telecommunications Commission (NBTC), the Digital Advertising Association (Thailand) has published these guidelines: