Single's Day, also known as "Double 11" or "11.11," is the most popular shopping holiday in China, taking place on the 11th of November each year.
How and when did Double 11 start?
Double 11 began as something informal among young Chinese to celebrate their single status, as the date 11.11 contains four ones. Recognizing the trend, Alibaba Group, the parent company of the e-commerce behemoths Taobao and Tmall, capitalized on this by creating the first "11.11 Global Shopping Festival" in 2009. It has since evolved into one of the largest online shopping events in the world.
How can international retailers participate in Single's Day, 11.11?
By sales volume, Double 11 easily rivals Black Friday, Cyber Monday and Boxing Day sales. Seeing the potential of this massive sales day, many international retailers and e-commerce platforms have started offering special discounts and promotions to attract global customers both inside and outside of China. Chinese e-commerce juggernauts like Alibaba and JD.com have expanded their reach outside of China, allowing people from other countries to take advantage of Double 11 sales. However, companies outside of China have also launched marketing campaigns in China to capture some of the market during 11.11. This includes sales of products on e-commerce, voucher sales, hotel bookings, and more.
What can a business do to prepare for Double 11?
Assess which products or services can be appealing to Chinese consumers. Prepare a marketing campaign to inform consumers of your upcoming sales. Ensure you have sufficient logistical support, customer service and/or inventory to handle the potential increase of traffic and sales.
Learn more about how Neat Interactive can help you prepare for Single's Day, 11.11, 2023, here.
