We Are Social Report April 2020 Statshot - Thailand Highlights

We Are Social Report April 2020: Thailand Highlights

• 4^th fastest fixed internet connection in the world, 10% increase in fixed internet speed
• 6^th most use of voice and voice commands at 49%
• 3^rd most use of image search tools on smartphone in the world at 58%
• 31^st in concerns about misuse of personal data at 59% (highest is Brazil at 81%, lowest is Japan at 38%)
• 12^th most use of ad blockers at 50% (highest is Indonesia at 69%, lowest is Japan at 25%)
• 8^th greatest potential Facebook advertising reach (1^st India, 2^nd USA, 3^rd Indonesia, 6^th Philippines, 7^th Vietnam)
• 24^th most Facebook monthly ad clicks by country (1^st Romania, 8^th Malaysia, 22^nd Singapore)
• 15^th greatest potential Instagram advertising reach (1^st USA, 2^nd India, 3^rd Brazil)
• 6^th greater QoQ increase in potential Instagram advertising reach
• 14^th greatest potential Twitter advertising reach (1^st USA, 2^nd Japan, 3^rd Russia)
• 9^th in e-commerce share of all sales transactions at 10% (1^st Denmark)

Some Global Highlights

• Facebook remains the world’s most used social platform (2^nd YouTube, 3^rd Whatsapp, 4^th FB Messenger, 5^th WeChat, 6^th Instagram, 7^th TikTok)
• 47% Covid-19 related increase in social media use worldwide
• China leads at 67% people reporting they spend more time shopping online
• Food & Groceries lead in increase in e-commerce interest by item at 33% (Vacations at 3.6%)
• -72% change in Covid-19 impact on e-commerce web traffic for Tourism (+251% supermarkets)
• -92% change in Covid-19 impact on e-commerce transactions for Tourism (+120% supermarkets)

You can read the whole report created by We Are Social here.