This article has been updated in April 2020. Please see the new article on Facebook In-Stream Ads here.
This week we received this email from Facebook for one of our client accounts:
Dear Edgar,
"NAME OF FACEBOOK PAGE" is eligible for ad breaks, which means you can start including ads in your new and existing on-demand videos to earn money.
Discover some of the exciting features that help you maximize your earnings, while you focus on creating great content:
Insights
Ad breaks can only be included in videos at least 3 minutes long, but there's more you can do to make the most of your content, and we're here to help. Actionable insights help you understand how you're doing and how to improve.
Automatic Placements
Ads are placed at natural breaks in your content to create a better experience for your audience, while increasing the number of possible placements, upping your earning potential. You can always choose your own placements or turn off ad breaks for individual videos.
Block Lists
You decide which advertisers, or categories of advertisers, you don't want appearing next to your content.
Are you ready to get rewarded for doing what you love?
Enroll Now
Facebook has touted itself as a social media platform that allows brands to connect with their customers. To facilitate this, Facebook offers Facebook Pages, Facebook Business Manager, Facebook Ads and, as of 2 months ago, Ad Breaks among other services. With Ad Breaks, Facebook allows brands to monetize their content, essentially turning brands who have traditionally been advertisers into publishers. Brands typically use Facebook to reach new customers and engage existing customers, developing relationships that go beyond the transaction. Brands would make money if followers and/or targeted audiences and their friends made purchases either online or offline. To get to this holy grail of social media marketing, actually making money from social media efforts, brands publish content. Depending on the brand, this can entail huge investments in agencies, photographers, video production, talent, animation, etc. Now Facebook is offering a way for those publishers to monetize the video content that they may have already been producing and publishing anyway.
Thailand was 1 of 21 countries to receive the second round roll out of Ad Breaks in September 2018. To be eligible for Ad Breaks the Facebook Page must have a minimum 10,000 followers and 30,000 1-minute views on videos that are a minimum 3-minutes in length. For videos to be eligible, the video must be a minimum 3-minutes in length.
To read more about Ad Breaks or to see if you are eligible for Ad Breaks, visit Facebook's website: Facebook Ad Breaks
