Say Goodbye To Localizing Content on Facebook

Say Goodbye To Localizing Content on Facebook

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In its infinite wisdom, Facebook launched a new post composer. The post composer interface is similar to what you see in Facebook Ads during the final step of adding creative to the ad. There is space for text, media upload and a few options. One option that did not make the cut from the legacy composer to the new composer is the Language option.

Facebook new post composer, June 2021

In the legacy composer, once "Post in Multiple Languages" is activated from Page Settings, the composer displays an option to post in another language. There was an option for a primary language and more languages. We are in Thailand, so for many of our clients the primary language may be either Thai or English with the secondary language being English or Thai respectively.

Facebook page settings post in multiple languages

Well, the option to compose and post in more than one language is now gone from Facebook. Back to including two languages in one post and stating "English Below", or "Thai Below". Facebook's take on this?

Facebook note regarding features excluded from latest post composer

Facebook, really, sometimes, just don't.


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