Due to its sheer size, Chinese tourism is one of the most coveted markets to capture. While Chinese tourists do indeed travel far and wide, the majority of their hotel bookings are made through Chinese platforms rather than directly with hotels. OTAs like Ctrip take a large chunk of a booking as a commission, leaving hotels with few other options for selling their rooms in China. Alibaba, however, now provides an alternative to OTAs in its travel marketplace, Fliggy. Not only are users offered more choice in booking their hotels, they also have more choice in booking their holiday activities as well. The best part for hotels is that with Fliggy’s flagship stores, guests can book direct with the hotels. Fliggy makes it easy for Chinese holiday-goers to discover, book, and pay for their upcoming trips.
Fliggy, with more than 200 million users, enables international sellers/businesses to easily access Chinese customers looking to make a hotel booking. It has on offer the full traveling experience, including food, hotel, transportation, touring, shopping, and activities, all in one platform.
Looking to expand your hotel into the Chinese market, talk to us today for a consultation.
