Digital marketing agencies—as most business owners know them to be—are a valuable resource for anyone who’s looking to maximize the various benefits of the modern business landscape. As a key component in the foundation of every effective modern marketing strategy, digital marketing seeks to help any business use the internet and its two billion-plus users to its advantage.
Aside from being able to tap into an even bigger market as opposed to traditional marketing, digital marketing acts as your business’s gateway towards operating on a global scale. Whether it is a country like Thailand or South Korea or a region like Southeast Asia or Asia Pacific, digital marketing can take your business there and spread the word of every single product and service that you offer.
While it may be undeniable that digital marketing holds the ability to take your business far beyond your country’s borders, there’s one country that’s an entirely different story—China.
Is it hard to launch a digital marketing strategy in China?
With barriers to entry that are as formidable as The Great Wall, China poses a significant challenge that every business’s digital marketing strategy has to overcome. As attractive as the thought of penetrating the ever-expansive Chinese economy—especially with spending power growing—your run-of-the-mill digital marketing strategy might not be enough.
Thanks to the country’s all-out ban on almost every social media platform available everywhere else in the world (such as Facebook and Twitter), successfully entering the Chinese digital market has become a near-impossible task. China has two main online platforms businesses can market on—WeChat and Weibo and a few other growing platforms, like Douyin (TikTok).
It is worth noting, however, that it is nearly impossible to launch a successful digital marketing campaign in China without the necessary experience due to the complexities of the available platforms. If you want to go global and eventually tap into the Chinese market, there’s one way you can surmount its challenges and generate even more conversions and loyal customers: hiring a Chinese digital marketing agency.
Why should you hire a Chinese digital marketing agency?
Digital marketing in China is a beast of its own, especially when it comes to navigating the various quirks of its available social media platforms. Aside from the fact that you don’t have the proper knowledge and skill to maximize China’s complex digital platforms, here are a few reasons you should get a Chinese digital marketing agency:
1. Chinese digital marketing agencies provide access to the best resources
Doing digital marketing in China on your own, truth be told, is the easiest way to spend a significant amount of money and resources without getting anything in return, which specifically entails losing out on resources.
Given the complexity of penetrating the Chinese online market, you’ll need an agency that has the right resources to help you settle better. A Chinese digital marketing agency can set up your business’s WeChat, Baidu, Weibo, and other important profiles while taking care of your online business license application process for you. While a Chinese digital marketing agency does the heavy lifting for you, you can prepare your products and campaign concepts accordingly.
2. With a Chinese digital marketing agency, expert advice is abundant
Certain Chinese digital marketing agencies (such as Neat Interactive) can also provide valuable expert advice on top of effective services that your business can use to carry out its campaigns better.
For example, if you’re looking to tap into the automotive retail industry in China, then a Chinese digital marketing agency will tell you all that you need to know about attracting qualified buyers. By outsourcing the help of a Chinese digital marketing agency, you won’t have to second-guess any piece of advice that you’ll get due to the extensive knowledge its team members have.
3. An established digital marketing agency has the necessary experience to get the job done right
As opposed to hiring a random marketing agency or taking on the process by yourself, a Chinese digital marketing agency has the necessary experience to do things much faster and more effectively. Aside from knowing what to do and what to avoid, experienced Chinese digital marketing agencies can also save your valuable time, money, and resources while ensuring that your first campaign is a hit.
Final words
A Chinese digital marketing agency can provide your business with the valuable expertise, resources, and services that it needs to tap into the ever-expanding Chinese online market successfully.
If you’re looking for the right Chinese digital marketing agency that has your needs in mind and is more than capable of delivering satisfactory results, get in touch with Neat Interactive today!
