Chinese Digital Marketing
for Hotels in Southeast Asia
Why Chinese Digital Marketing for Hotels?
China’s digital ecosystem has its own platforms, behaviors, and rules. Success requires local expertise, cultural insight, sufficient time to establish trust, and a hotel-specific performance flow — not just translation.
For over a decade, Neat has helped international hospitality brands execute WeChat, Weibo, Red Book, Douyin content + ads, Baidu SEO/SEM, KOL/KOCs, and Chinese landing pages that actually impact a hotel's bottom line. We know the market, the platforms, and the best ways to reach your target audience.
Chinese Social Media
Get your hotel discovered in China through platforms like WeChat, Weibo, and Red Book. From awareness on Weibo, customer service on WeChat, to KOC campaigns on Red Book, we help you convert online engagement into tangible bookings.
Online Ads in China
Maximize the reach of your hotel's offers and promotions with data-driven, highly targeted ad campaigns across China's top platforms. We optimize cross-platform and cross-device targeting strategies to reach audiences when they're most likely to book.
Baidu Search
Establish your hotel's presence on China's leading search engine. From Baidu Analytics and Baidu Baike to Baidu Zhidao, Tieba, and PPC ads, we drive high-intent traffic and turn searches into real results using the entire Baidu ecosystem.
Chinese Website
Create fully localized Chinese landing pages custom-built for hotel inquiries and bookings. We optimize for the Great Firewall and integrate with local Chinese services for maps and fonts to ensure functionality and fast load times.
What to Expect
- Visibility lift on RED/Douyin within weeks (saves, reach, profile clicks)
- More qualified WeChat inquiries with clear flows and service menus
- Higher conversion with Chinese landing pages aligned to offers
- Reporting that shows what actually moved bookings
Case Studies
Explore our hospitality projects and others to see how we've helped brands achieve their goals in the Chinese market.
The Laguna Nusa Dua, Bali
We established and managed the resort's official WeChat service account, handling full setup and ongoing monthly operations. Additionally, we managed their Xiaohongshu (Red Book) account, focusing on brand awareness, customer engagement, and driving direct bookings from China.
Luxury hotel in Bali, Indonesia
Centre Point Hotels
We set up and managed official WeChat and Weibo accounts at the brand level, ensuring full coverage across multiple locations in Bangkok and Pattaya. Our services included a Chinese website redesign with ongoing maintenance, as well as Baidu SEO and SEM to enhance online visibility and direct traffic.
Hotels in Bangkok and Pattaya, Thailand
Sansiri
We executed a full Chinese website redesign for Thailand's largest residential real estate developer, hosted on Aliyun with ICP license for optimal performance. We managed WeChat marketing and provided ongoing website management to maintain a strong and consistent brand presence in China.
Residential developer in Thailand
Ocean Glass
Collaborated with the Thai and Chinese marketing teams to manage content across WeChat and Weibo, building awareness and engaging consumers in China. In parallel, we maintained a dedicated WeChat Mini Program for B2B clients, helping Ocean Glass streamline information and support for distributors and trade buyers.
Stylish glassware from Thailand
Lucaris
We launched and managed Lucaris’s WeChat Service Account and official Weibo, targeting wine lovers and high-end consumers across China. We ran online campaigns to boost engagement and brand recognition. With precision audience targeting and premium creative execution, we elevated brand visibility while maintaining Lucaris’s luxury positioning.
Crystal glassware from Thailand
Malee
We partnered with Malee’s Thai marketing team and Chinese distributor to build brand awareness and boost online sales in China. From setting up the official Weibo to running engaging giveaway campaigns, we delivered a content-heavy strategy crafted to resonate with Chinese audiences, balancing creativity with brand consistency.
Natural fruit juices made in Thailand
Book a Strategy Call
Let's discuss how we can help your hotel succeed in the Chinese market.