WeChat: The Essential Super-App for Digital Marketing in China

WeChat is an indispensable platform for brands looking to connect with Chinese consumers. As a super-app that integrates messaging, social media, e-commerce, and payments, it is deeply embedded in everyday life. People use WeChat multiple times a day—to chat, consume content, follow brands, shop, and make seamless transactions via WeChat Pay and WeChat Mini Programs. With users constantly engaging in and out of the app, WeChat provides a direct, highly interactive channel for brands to reach potential customers.

For businesses entering the Chinese market, an official WeChat account is a must. Brands can register a Subscription Account or Service Account, even as a foreign entity, by providing the required documentation. From there, businesses can design custom menus, publish tailored content, interact with followers, and gain valuable consumer insights. Whether building brand awareness, fostering customer relationships, or driving sales, WeChat offers a seamless pathway from discovery to conversion, making it an essential tool for any brand looking to succeed in China.

We offer comprehensive WeChat marketing services, including account setup, content creation, and analytics, to help you build a strong presence on this essential platform.

WeChat Marketing Services:

• Official Account Setup and Management
• Content Creation and Distribution
• WeChat Mini Programs Development
• WeChat Moments Advertising
• WeChat Analytics and Insights

Sina Weibo: A Key Platform for Social Media Presence in China

While some may see Sina Weibo as an older platform, it remains highly relevant for brands looking to establish a solid social media presence in China. As a hub for news, trending topics, and public discussions, Weibo keeps users engaged daily, making it a valuable space for brands to stay visible and part of the conversation.

Weibo’s content-driven nature means users actively consume and share information, read articles, and watch videos, giving brands an opportunity to connect with audiences in a more thoughtful and in-depth way. Foreign brands can register an official Blue-V account with the required documentation, allowing full control over their brand page. With customizable layouts and diverse content formats—including text, images, and video—Weibo enables businesses to craft a presence that matches their brand identity and resonates with their audience.

For brands entering the Chinese market, Weibo remains an effective, versatile tool for visibility, engagement, and content distribution.

We offer comprehensive Weibo marketing services, including account setup, content creation, and analytics, to help you build a strong presence on this essential platform.

Weibo Marketing Services:

• Official Account Setup and Management
• Content Creation and Distribution
• Weibo Analytics and Insights

Rednote (Xiaohongshu): The Social Commerce Powerhouse

While the West is just beginning to recognize Rednote (known as Xiaohongshu in China), it has been a dominant force for years, especially among young, affluent, and predominantly female users. Often described as Instagram meets e-commerce, Xiaohongshu is a discovery-driven platform where consumers explore fashion, beauty, travel, and lifestyle trends in a highly interactive environment.

Long before social commerce became mainstream, Xiaohongshu was shaping how Chinese consumers discover the latest styles, destinations, and must-visit spots. Led by influencers and creators, users spend hours engaging with curated content for outfit inspiration, vacation plans, and everyday shopping decisions.

Brands, including foreign brands, can register official accounts and share photos and videos to connect with a highly engaged audience actively seeking recommendations. Xiaohongshu is the ultimate platform for brands to influence buying decisions and turn inspiration into sales.

We offer comprehensive Rednote marketing services, including account setup, content creation, and analytics, to help you build a strong presence on this essential platform.

Rednote Marketing Services:

• Official Account Setup and Management
• Content Creation and Distribution
• Rednote Analytics and Insights
• Rednote Shopping Ads
• Rednote KOL Marketing

Douyin: China’s Short-Video and E-Commerce Powerhouse

Douyin, known internationally as TikTok, is one of China’s most influential digital platforms. More than just a short-video app, it has shaped global trends in viral challenges, influencer marketing, and the creator economy. With millions of users spending hours on the app daily, Douyin’s powerful recommendation algorithm keeps engagement high by delivering content people want to see.

In China, Douyin is a major force in e-commerce, seamlessly integrating entertainment with shopping. Users turn to the platform to discover new products, access exclusive deals, and shop directly within the app, making it a go-to for brands looking to drive sales. While foreign brands without a registered entity in China cannot open official Douyin accounts, they can still reach Chinese consumers through influencer collaborations, targeted ads, and creative content strategies.

We offer comprehensive Douyin marketing services, including account setup, content creation, and analytics, to help you build a strong presence on this essential platform.

Douyin Marketing Services:

• Official Account Setup and Management
• Content Creation and Distribution
• Douyin Analytics and Insights

Baidu: The Gateway to Online Discovery in China

Baidu remains China’s top search engine, powering the majority of online journeys. Just like Google, visibility on Baidu is crucial for generating organic traffic to a brand’s website—but SEO in China follows a different set of rules. Google-based strategies don’t always apply, as Baidu prioritizes factors like ICP licensing, China-based hosting, and sufficient Chinese-language content.

Beyond search, Baidu offers a suite of tools to help brands connect with high-intent users and optimize performance. Baidu Analytics provides valuable website insights, while Baidu Baike (China’s Wikipedia) and Zhidao (Q&A platform) offer additional opportunities for visibility and credibility. Whether through Baidu SEO, PPC, or its extended ecosystem, brands can strategically position themselves for success in China.

We offer comprehensive Baidu marketing services, including account setup, content creation, and analytics, to help you build a strong presence on this essential platform.

Baidu Marketing Services:

• Baidu PPC Campaigns (SEM)
• Baidu SEO
• Baidu Analytics and Insights

Meituan: China’s Leading Platform for Local Services & Travel

Often compared to Tripadvisor, Meituan is China’s go-to platform for local services, travel, and lifestyle recommendations—both in and outside of China. From restaurant reviews and hotel bookings to ticketing and food delivery, Meituan helps users discover and book experiences seamlessly.

Unlike traditional review sites, Meituan integrates discovery with transactions, allowing users to browse, book, and pay directly within the app. Brands can claim and manage their locations, curating images, offers, and promotions to attract and engage potential customers. For businesses in hospitality, F&B, and tourism, Meituan is essential for reaching Chinese consumers—whether they’re searching for a top-rated restaurant in Beijing or booking a hotel for their next overseas trip.

We offer comprehensive Meituan marketing services, including account setup, content creation, and analytics, to help you build a strong presence on this essential platform.

Meituan Marketing Services:

• Location Management
• Promotions Updates
• Meituan Analytics and Insights