Digital Marketing Solutions

SOCIAL MEDIA MARKETING

The first factor to consider when you begin thinking of using social media as a marketing tool is your goal. What do you want to achieve? Answering this question will best enable us to assist you in developing a social media strategy that will get you to your goal, whether it is to increase traffic to your website, increase brand exposure, enhance online reputation, increase online sales, get closer to the customer or all of the above.

Before we can fully assist you though, it is essential that we get to know your company and products/services. We need to understand your target audience, your industry and your competitors, as these are all factors that will impact the effectiveness of using social media. Once we have developed a strategy, we will help you implement and manage that strategy across one or more social media channels.

To measure the effectiveness of the strategy we propose, we monitor each account very closely, reporting KPIs to the client with explanations, observations and recommendations at least twice per month.

CHINESE DIGITAL MARKETING

For businesses looking to expand into China or looking to attract Chinese customers outside of China, we offer our digital marketing services in Chinese, including our most popular service, Chinese social media marketing. All marketing strategies are launched via online Chinese channels such as the popular social networking site Sina Weibo, video sharing service YouKu, search engine Baidu and the mobile social messaging app Tencent WeChat, to name a few of the many available. In addition to the digital platform, we also cooperate with many key opinion leaders (KOLs).

For each client we have the opportunity to work with, we develop a strategy for the market then manage the deployment of the strategy across the various online channels from our office in Shanghai. Our management services are comprehensive, including content creation, social media posting, real-time engagement and frequent reporting based on mutually agreed upon KPIs.

INFLUENCER MARKETING

The internet has allowed some voices and personalities to garner significant influence on social media. Be it through knowledge, charisma, production value, sensationalism or attractiveness, some individuals have become vastly influential through channels such as Facebook, Instagram, Twitter, YouTube, Sina Weibo, WeChat, Youku and a few others, such as LINE and Snapchat or through personal blogs. Tens of thousands, hundreds of thousands and millions of individuals around the world follow online influencers (also known as key opinion leaders or KOL). Given that KOLs can command such large audiences, businesses have begun to hire them to promote various products or services targeting specific audiences.

We work with clients to source KOLs in different countries, such as Thailand, China, Australia, and make them a part of a digital marketing strategy. KOLs will charge based on the number of posts required by a client for a given campaign. We ensure that the KOL is a real influencer and not simply someone who has purchased fake fans to inflate their perceived importance. We then follow-up with the KOL to ensure proper and timely posting as well as obtaining metrics, such as impressions, reach and engagement.

EMAIL MARKETING

There are a number of opportunities to send e-mail to your customer where the e-mail is unobtrusive and in fact welcomed by the customer. Depending on where in the purchase/booking experience you engage the customer, you will see traffic driven to your website and social media sites.

The e-mail must be easy to read, pleasant to see, logically organized and not waste the customer's time, meaning content is of the utmost importance. This requires that you know your customers and plan for different types of email at different interest stages. We assist you in creating well designed and informative e-mails by providing templates, copy and/or bulk e-mail services.

WEBSITE / SEO / SEM

Your website and the ease with which it is found through search engines is very important to any online marketing strategy. Social media, web searches and e-mail marketing, all drive a user to your website. That’s why it is important that your website be interesting, informative and visually appealing. On top of that, your website needs to be optimized in order for the search engine crawler to find your site when a user types in a search for your product or service, not just your name. Optimization has as much to do with proper coding as with useful updated content. SEO is an on-going process that requires continuous attention.

SEM or pay-per-click (PPC) can be used meanwhile SEO improves SERP position and it can also be used for campaigns and promotions. Using SEM guarantees that your website appears on the first page of search results only when a user types in keywords that you have pre-selected. This strategy enables you to receive more qualified visitors to your website. Coupled with Google Analytics, it is possible to refine the keywords in an SEM campaign so you ensure that your investment is obtaining the best ROI possible.

DIGITAL ADVERTISING

We assist our clients in getting their ads where their customers will see them, whether on search engines, on individual websites while surfing the web (using display ads, retargeting/remarketing), on Facebook, on Sina Weibo, or on their mobile phones and tablets. Depending on the platform, these ads can be targeted in various ways which ensure you are not wasting your ad budget.

Some of the most popular channels for online ads are currenty Google Adwords, Facebook Ads and Instagram Ads. If you need help setting these up or running these ads, our team can certainly assist.

Bangkok
18F, One Pacific Place. 140 Sukhumvit Road. Khlong Toei, Bangkok 10110, Thailand.
+66 2 254 5911
Shanghai
Suite 201-202. 733 Wanhangdu Road. Jing'an District, Shanghai 200042, P.R. China.
+86 021 5290 0351
Hong Kong
14F, Manning House. 38-48 Queen's Road Central. Hong Kong.
+852 5503 6655

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